![]() According to the data released in the second half of 2019, Kwai has been welcomed by users in Brazil. First of all, it entered the Brazil market and launched two main products in Brazil, namely Kwai and VStatus. Since Kuaishou restarted its layout of overseas market in mid-2019, it has carried out some new actions continuously. And it is given a recommendation algorithm that is obviously different from Kwai, which focuses on inclusiveness and gives opportunities to ordinary people. ![]() Strictly speaking, Snack Video is Kuaishou's second international offering after Kwai. The homepage contains the same city, you can view short videos taken by nearby users. When the user likes the short video, the algorithm will automatically recommend related short video content. Users can see the short video content when they enter the Snack Video homepage. From a functional point, it is divided into 5 functional areas including "Home", "Discovery", "Shooting", "Message" and "Personal Center". The related icons have also been applied for registration and the status was pending review.Īccording to Tech Planet (ID: tech618), Snack Video is very similar to Douyin / TikTok, and has a recommendation algorithm to watch all types of popular videos more accurately. The battle between Kuaishou and Douyin in overseas marketsĪccording to PEdaily.cn (ID: pedaily2012), Kuaishou recently launched a new short video product Snack Video in the overseas Google Play app store. With the launch of Snack Video, can Kuaishou beat TikTok to dominate the short video market? The competition in the short video market is intensifying, and who can win the top spot is not yet known. However, Kuaishou's competitor is not only ByteDance, but also the world's giants including JOYY Inc., Alibaba and Facebook. According to Sensor Tower data, in January 2020, TikTok's global downloads reached 104 million, ranking first Kuaishou ranked eighth, and Kwai did not even enter the top ten list. Although Kuaishou once again challenged TikTok, it still couldn't keep up. Nowadays, Kuaishou and ByteDance are two of the biggest players in the lucrative short video market, so a hard fight between them is inevitable. It wasn't until September 2019 that Kuaishou recruited again and restarted overseas markets. Then the overseas main product Kwai was frustrated in competition, whose team changed coaches, the staff size shrank, and the Southeast Asian and Indian businesses were forced to press the pause button. First of all, it was defeated by ByteDance and lost the opportunity to acquire the popular video app Musical.ly. The development of overseas markets has always been an important strategy for Kuaishou, but this road has not gone smoothly. Unlike its other overseas short video product, Kwai, Snack Video has a recommendation algorithm that can more accurately push the video content that users like, and the functional interface is very similar to TikTok's. Recently, it launched a new short-video app called Snack Video on Google Play targeting overseas users. Kuaishou once again launched an attack on the overseas short video market.
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